When someone searches for your business on Google, they want to quickly find key information: opening hours, location, and phone number. If they also find your menu in digital form, their experience becomes immediate and user-friendly.
The pandemic made digital menus popular, but their value goes far beyond health and safety. Today, they are a modern communication and marketing tool for every restaurant, café, or hotel offering dining services.
However, the true power of the digital menu becomes evident when it’s combined with your Google Business Profile — the digital “shop window” of every business on Google.
According to research by MGH, 77% of consumers visit a restaurant’s website before deciding to dine there or order food. Of those, nearly 70% were discouraged from visiting due to website issues such as poor navigation, hard-to-read menus, or outdated design. The most decisive factor in choosing a venue was the menu offerings — in other words, when two restaurants have similar ratings, customers tend to choose the one that provides richer and more easily accessible information, such as a fully available menu via Google Business Profile.
Why is it important?
1. Easy access for the customer
2. Πρώτη εντύπωση με επαγγελματισμό
Ένα ενημερωμένο, ψηφιακό μενού στο Google Business Profile δείχνει οργάνωση και προσοχή στη λεπτομέρεια. Ο πελάτης δεν χρειάζεται να ψάχνει αλλού για να μάθει τι προσφέρετε — όλα είναι συγκεντρωμένα σε ένα σημείο.
3. Increased Traffic & SEO
Google favors profiles that provide complete information to users. A QR-based menu enhances your business’s ranking, as it makes your profile more attractive and useful.
4. Cost reduction and sustainability
There’s no need for constant reprinting of new catalogs. Changes can be made digitally and instantly, saving time, money, and paper.
5. Better customer experience
The customer can view the menu even before visiting your location, which helps with decision-making and sets expectations.
6. From the table to the screen
Digital menus aren’t just a tech “gimmick.” They are an investment in the customer experience and your digital presence. When directly linked to your Google Business Profile, they become a tool for visibility and differentiation. In an era where most customers search for information online before deciding where to go, an up-to-date digital menu on your Google Business Profile can be the “click” that brings in your next visitor.
First impressions matter! Update your Google Business Profile with your digital menu and make customers choose you. Start today, try it completely free, and see the difference in your traffic and bookings immediately.